
Thursday, July 7, 2011
'Breaking News'?

Tuesday, July 5, 2011
20% Friendly
The other day I went card shopping (yes, occasionally I have to be nice). After selecting the card that met the requisite balance of snarkiness, charm and humor, I noticed this on the back of the card:
"20% post-consumer friendly."
...20% post-consumer friendly? That seemed like a poor choice of words. I can appreciate a spin on a common phrase, but this was an improvement over '20% post-consumer product'? I think not. To demonstrate why, I decided to see what '20% ________ friendly' looked like in other applications.
Do you think they're all that friendly?
'20% Homework Friendly'
"This assignment only has pictures of stick figures and dinosaurs." "But I wrote the date and my name!"
'20% Environmentally Friendly'
"Instead of 12mpg, you'll get a full 14.4 miles per gallon!"
'20% Reality Friendly'
Transformers 3: "I've been slamming into this entirely metal robot for several minutes without a single bruise!"
'20% Gay Friendly'
'Michelle Bachmann, 2012 "I have gay friends."
"20% post-consumer friendly."
...20% post-consumer friendly? That seemed like a poor choice of words. I can appreciate a spin on a common phrase, but this was an improvement over '20% post-consumer product'? I think not. To demonstrate why, I decided to see what '20% ________ friendly' looked like in other applications.
Do you think they're all that friendly?
'20% Homework Friendly'
"This assignment only has pictures of stick figures and dinosaurs." "But I wrote the date and my name!"
'20% Environmentally Friendly'
"Instead of 12mpg, you'll get a full 14.4 miles per gallon!"
'20% Reality Friendly'
Transformers 3: "I've been slamming into this entirely metal robot for several minutes without a single bruise!"
'20% Gay Friendly'
'Michelle Bachmann, 2012 "I have gay friends."
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