20% Friendly

The other day I went card shopping (yes, occasionally I have to be nice). After selecting the card that met the requisite balance of snarkiness, charm and humor, I noticed this on the back of the card:

"20% post-consumer friendly."

...20% post-consumer friendly? That seemed like a poor choice of words. I can appreciate a spin on a common phrase, but this was an improvement over '20% post-consumer product'? I think not. To demonstrate why, I decided to see what '20% ________ friendly' looked like in other applications.

Do you think they're all that friendly?

'20% Homework Friendly'

"This assignment only has pictures of stick figures and dinosaurs." "But I wrote the date and my name!"

'20%  Environmentally Friendly'

"Instead of 12mpg, you'll get a full 14.4 miles per gallon!"

'20%  Reality Friendly'

Transformers 3: "I've been slamming into this entirely metal robot for several minutes without a single bruise!"

'20% Gay Friendly'

'Michelle Bachmann, 2012 "I have gay friends."